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How Businesses Can Build Disinformation Resilience

disinformation as a top global threat alongside conflict and environment in its 2025 global risks report. With generative AI becoming more sophisticated, threat actors (like deepfakes, voice cloning, viral hoaxes and AI-driven scams) are increasing in frequency and precision. Therefore, business leaders need to act fast to build disinformation resilience.

Why Disinformation Matters for Business

Disinformation is the intentional spread of false or misleading information with malicious intent. This is unlike misinformation, which is unintentional and often shared by individuals who believe it’s true. However, both can have serious consequences for a business.

Historically, disinformation mainly targeted political processes or public institutions. Today, this threat has expanded to the corporate world to become a strategic business risk.

For example, a deepfake video of a CEO announcing mass layoffs will likely affect a company’s stock price. While fake reviews – positive or negative – can also sway consumer decisions. A viral tweet might spark public backlash and disrupt operations. In the United States, billions of dollars have already been lost from disinformation created by deepfakes, with the figures expected to rise in the coming years.

Impact of Disinformation on Business Operations

Disinformation impacts a business in various ways, such as:

  • Financial risk – false narratives can manipulate market behavior or stock prices.
  • Reputation and trust – fabricated information can erode customer trust and brand credibility.
  • Internal noise – false information can lead to confusion or the unintentional spread of incorrect content.
  • Operational disruption – false reports may trigger emergency protocols, overreactions or divert resources from core objectives.
  • Regulatory and legal exposure – new laws hold platforms and even companies accountable for hosting or spreading harmful fake content.

Building a Proactive Disinformation Resilience Strategy

To effectively counter disinformation, businesses need a comprehensive strategy that integrates technological solutions, human intelligence, and proactive communication.

  1. Awareness and Training
    Employees are a great asset and at the same time can be a potential vulnerability. Therefore, all employees from frontline staff to C-suite should be aware of how disinformation works, know red flags, and be empowered to verify suspicious content. They should frequently undergo comprehensive training programs that focus on digital literacy, critical thinking, and fact-checking techniques.
  2. Monitoring and Detection Tools
    Early detection is crucial. It requires advanced monitoring tools that deploy AI-powered social listening, threat intelligence platforms, and real-time deepfake detection systems that analyze image, video, and audio content. Combining these tools with automated alerts enables a swift response before a false narrative spreads.
  3. Robust Internal Protocols
    Develop and enforce clear escalation protocols for suspected disinformation. These should detail a chain of command, verification steps, and PR responses. Employees must know whom to alert and how to safeguard systems quickly.
  4. Platform and Partnership Engagement
    Collaborate with social platforms, fact checkers, and cybersecurity firms to detect and report false content. This will also help build relationships with journalists and analysis firms to enable faster content removal and more credible public debunking.
  5. Trust-First Content Strategies
    Deploy blue-check verified accounts, metadata authentication, digital signature,s and watermarking. A business also may consistently share authentic updates, reinforce company values, and build a track record of transparency to strengthen stakeholder trust.

Policy and Regulatory Landscape

Governments worldwide are recognizing the gravity of this threat. New laws are emerging globally to hold platforms accountable and to protect individuals and businesses.

One example is the Take It Down Act, signed into law on May 19, 2025, which mandates the removal of non-consensual deepfakes. This sets a legal precedent for holding platforms responsible for hosting synthetic media that harms individuals or businesses.

Other legal frameworks are evolving globally with a focus on developing fact-checking and AI-usage policies. Businesses must stay informed of the latest regulations and ensure their internal policies are compliant.

Future Proofing with AI and Collaboration

While generative AI can be used wrongly, it is also a powerful tool in real-time detection and content verification. Since the fight against disinformation is a continuous journey of adaptation and vigilance, businesses must:

  • Integrate advanced detection systems into their security stack
  • Standardize watermarking across distributed content
  • Engage in multi-stakeholder alliances across industries and governments to share insights and define best practices

Conclusion

In an era where false information spreads faster than the truth, disinformation is no longer just a public concern but also a serious business risk. The threat landscape is evolving fast with deepfake scams and coordinated smear campaigns; hence, corporate strategy must evolve, too. Businesses have to build disinformation resilience through proactive systems, employee awareness, trusted communication channels, and ongoing vigilance.

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Navigating Worker Classification: The Critical Difference Between Employees and Independent Contractors

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The IRS Three-Factor Framework

Rather than getting lost in complicated checklists, focus on these three core areas:

1. Behavioral Control – Do you dictate not just what work gets done, but how it’s performed? Employees typically receive training, follow company procedures, and work within established systems. Contractors bring their own methods and expertise.

2. Financial Control – Who controls the business aspects of the work? Independent contractors typically:

  • Invest in their own tools and equipment
  • Handle their own business expenses
  • Have multiple clients or income sources
  • Set their own rates and payment terms

3. Relationship Type – What does your working relationship look like? Employee relationships typically feature:

  • Written employment contracts
  • Ongoing work arrangements
  • Benefits packages
  • Work that’s central to your business operations

Beyond Taxes: The Broader Impact

Worker classification affects more than your tax bill. The Department of Labor’s 2024 updates to the Fair Labor Standards Act mean misclassification can trigger wage and overtime violations. State labor departments are also cracking down, with some states presuming workers are employees unless proven otherwise.

When Things Go Wrong: Your Options

If you realize you’ve made a mistake, don’t panic. You have several paths forward:

  • Get an Official Determination: File Form SS-8 with the IRS for an official ruling on a worker’s status. While it takes at least six months, you’ll have certainty going forward.
  • Claim Safe Harbor Protection: If you had a reasonable basis for your classification and treated similar workers consistently, you may qualify for tax relief under Section 530.
  • Use the Voluntary Settlement Program: The IRS Voluntary Classification Settlement Program lets you reclassify workers prospectively while receiving some tax relief.

The Bottom Line

Your worker classification isn’t just an administrative detail – it’s a fundamental business decision with major financial implications. When in doubt, err on the side of caution or consult with employment law and tax professionals.

The cost of getting expert advice upfront is minimal compared to the potential cost of getting it wrong.

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